Smith’s® proudly announces the selection of the Edgeware™ Mandoline Slicer as a recipient of the “red dot” award for product design 2010. The “red dot” quality label for high design was awarded by top experts in design this month in Sullen, Germany.
“All products that have won an award in the red dot design award had to convince an international expert jury of their quality. The products stand out from the masses with their excellent design and innovative approaches and proved their quality in one of the toughest design competitions worldwide,” explains design expert Professor Dr. Peter Zec, initiator of the red dot design award.
This year, designers and companies from 57 nations with a total of 4,252 products took part in the “red dot award: product design”. The awards presentation will take place at the Essen opera house on July 5, 2010 in Sullen, Germany. For more information on the “red dot” awards please visit www.red-dot.de/press.
Drawing on more than 100 years of innovation in the development of blade sharpening technology, Smith’s® marked their initial foray into food preparation tools with the Edgeware™ Mandoline Slicer this month at the International Home and Housewares Show in Chicago. Engineered for professional-grade functionality, the new product matches the highest performance mandolines currently available in the market, while also offering retailers an attractive, value-driven selling proposition for their customers.
Featuring sturdy cast aluminum frame construction, the Edgeware™ Mandoline Slicer (Item #50015) includes a proprietary Easy Set™ precision adjustment mechanism that allows users to cut foods at an infinite range of thickness – from paper-thin to 9.5mm with the simple turn of a knob. The Mandoline Slicer also comes with five interchangeable surgical-grade specialty blades that offer cuts ranging from waffle to julienne and streamline virtually all slicing tasks, including a high performance V blade made from German steel that neatly slices the most delicate of foods.
Available at retailers nationwide this Spring at a suggested retail of $179.99 the product is also equipped with a 6-pronged Safety Grip Food Holder that ensures safe slicing, while also offering greater freedom and agility during slicing tasks with 360-degree angle control, and simplified clean up with dishwasher-safe construction.
Download the official release here.
Tags: 50015, Awards, mandoline
