A leading supplier of knife sharpening tools, US manufacturer Smith’s® debuts its first-ever food preparation product under the company’s new Edgeware™ brand this March at the International Home and Housewares Show in Chicago.
Recognized throughout the world as a first choice in knife sharpening tools, the company’s strategic expansion to food preparation kitchen tools is a natural progression, offering next-generation solutions to professional chefs and home cooks alike.
Drawing on more than 100 years of innovation in the development of blade sharpening technology, the company will mark its initial foray into food preparation tools with the Edgeware™ Mandoline Slicer (Item #50015). Engineered for professional-grade functionality, the new product matches the highest-performance mandolines currently available in the market, while also offering retailers an attractive, value-driven selling proposition for their customers including new, patented features. Featuring sturdy cast aluminum frame construction, the EdgeWare™ Mandoline Slicer includes a proprietary Easy Set™ precision adjustment mechanism that allows users to cut foods at an infinite range of thickness – from paper-thin to 9.5mm with the simple turn of a knob.
The Mandoline Slicer also comes with five interchangeable surgical-grade specialty blades that offer cuts ranging from waffle to julienne and streamline virtually all slicing tasks, including a high-performance V blade made from German steel that neatly slices the most delicate of foods. Available at a suggested retail of $179.99 the product is also equipped with a 6-pronged Safety Grip Food Holder that ensures safe slicing, while also offering greater freedom and agility during slicing tasks with 360-degree angle control, and simplified clean up with dishwasher-safe construction.
To see the new Mandoline Slicer and the entire line of Edgeware products visit booth # S654 at the International Home and Housewares Show March 14-16, 2010 in Chicago. “We are very excited about the expansion of our product offering, and the added value we believe the Edgeware™ Mandoline Slicer will offer our retail customers,” says Mark Adkison, Vice President of Sales for Smith’s® and the Edgeware™ branded products. Citing the Mandoline’s patent-pending technology and advantageous price point compared to other high-end mandolines in the market he adds, “Today’s price-conscious consumers demand outstanding value in their discretionary purchases, and we’re confident the new Mandoline Slicer will not only meet – but exceed that demand.” Retailers interested in learning more about the new Edgeware™ Mandoline Slicer can visit booth S654- S656., contact Smith’s® directly at sales@smithsedge.com or +1.501.321 2244 extension 600.
Tags: mandoline slicer
